Working with Yogurtland our goal was to increase walk-in traffic. As most of our services evolve around digital and broadcast, this was a mission that was new and exciting. We explored the surrounding area and realized Bakersfield’s largest high school was a few blocks away. Working with Bakersfield High School’s activity director we launched a Yogurtland ‘Happy Hour’ that helps financially fuel their schools activities program. Student are reminded each Friday morning with an announcement followed by ‘Buy One Get One Free’ or BOGO coupons. This campaign brings regular traffic in the door while helping a local high school raise funds for their activities program.