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A better experience for an established food chain.


Established in 1970 with over 13 locations to date, Frosty King has grown with the Bakersfield community since it first opened its doors. Starting with their new brand identity, we made sure the new logo was modern, prominent, but also represented their established personality. Guiding the client from conception to reality is what we do best and we did just that. Starting from a few initial concepts, Mantera worked with Frosty King from concept to concept as the new brand slowly took shape. From there, we tacked the new website. Sharing both their large menu and their personalized story, we were able to take all there is to love about Frosty King and showcase it online through their new website.